July 2009 E-News Bulletin

Franklin Synergy Bank | July eBulletin
Forward this message to a friend
Franklin Synergy Bank header

Welcome to the Franklin Financial Network July 2009 eBulletin!

Dear Friends,

In the past 40 years, bank/client relationships have undergone many changes. From the 1960’s through the 1970’s, banks had few disclosure issues on loans and deposits due to the fact that most banks had similar pricing for deposits and loans. Competition and deregulation had not yet complicated the picture; bank clients often had a personal relationship with their banker and that was the most important factor.

Community banks were the rule rather than the exception in past decades. Many times bankers were not only family friends but trusted advisors. Usually, what was good for the bank was good for the customer; loyalty both ways was the rule rather than the exception from the 1960’s through most of the 1980’s.

During the last 25 years as banks crossed state lines to build branches, banking became somewhat more competitive and impersonal. Customers began to “shop” loan and deposit rates, terms and access to credit. Standards were relaxed across the board on loan transactions and deposit competition.

Increased competition was good for consumers and businesses up to a point. However, banks began to make deals due to competitive pressures and to meet sales quotas. Gone were the times that the bank and customer considered themselves partners; transactions were often “one time” deals. The customer forgot the importance of the bank’s advice and concern for the general financial stability of the client. The bank forgot that the general financial stability of the customer is important to the success of the bank.

Today we see the results of customers using bank services based simply on rate and terms. Loan customers are often over leveraged and marginally able to handle loan payments. The banks have asset quality problems and liquidity issues. In summary, our whole economy has suffered from lax banking practices. The added value of sincere interest in the customer and conservative risk analysis has been overlooked.

A return to the “old ways” of a partnership relationship between the banker and client with conservative risk analysis and advice is most important to the ongoing financial stability of both banks as well as clients. At Franklin Synergy Bank, we see ourselves as financial partners for our clients and we seek clients who value a full partnership with their banker.

Jody Bowman
Executive Vice President

Franklin Synergy’s Identity theft Protection Plan is better than ever!

Sign up TODAY at http://www.franklinsynergybank.com/ and our plan’s new features will offer even more layers of protection

  • Cyber Surveillance: Monitoring of criminal Web sites and bulletin boards for illicit trading of your personal info
  • Public and Court Records: Monitoring for illicit activity associated with your name, Social Security number and date of birth
  • Sexual Predator Reports: Monitoring of registered sex offenders residing near or living in your neighborhood
  • Non-credit Loan: Monitoring of short-term, high-interest loan applications that don’t require credit inquiries
  • Daily Alerts- E-mail alerts of key changes to your credit file(s) and criminal actions associated with your identity
  • Recovery: Personal recovery advocates to restore your identity, credit and reputation in the event of identity theft


Upcoming Travel…..

  • Enjoy the lights & sights of NEW YORK!

    November 29, 2009 - December 2, 2009
    It’s all here - just waiting for you during the Christmas Season!
    Two Broadway Shows - Tavern on the Green - Dinner cruise
    Metropolitan Museum of Art - Central Park - Times Square
    Ellis Island & Statue of Liberty - NBC Studios Tour
    Rockefeller Plaza - Fifth Avenue

    Tour Cost: Double: $2,399 Single: $2,849
    $500 per person deposit due with reservation
    Final payment due August 15

    Cost includes round trip airfare, transfers to Nashville airport, deluxe hotel accommodations, all admissions, 3 breakfasts and 3 dinners, travel insurance, taxes and gratuities and more

  • 11-Night Ultimate Caribbean Cruise
    January 24, 2010 - February 5, 2010
    Climb aboard Celebrity’s NEWEST Equinox plus a pre-cruise package in Ft. Lauderdale, Florida!

    Join your Franklin Synergy Bank friends on a spectacular 11-night Ultimate Caribbean cruise aboard Celebrity’s newest ship, Equinox. After our first night in Ft. Lauderdale and included breakfast we take an Airboat ride and see an Alligator show at Everglades Holiday Park before we board the Equinox for our cruise.

    Ports of Call: Georgetown, Grand Caymen; Cartagena, Columbia; Colon, Panama; Puerto Limon, Costa Rica; Roatan, Honduras and Cozumel, Mexico! We’ll also, enjoy 4 glorious days at sea.

    Tour includes roundtrip airport transfers and airfare, one pre- night hotel in Ft. Lauderdale, Airboat ride and Alligator Show at Everglades Holiday Park, transfers roundtrip ship to airport, port charges, taxes, 11 night cruise, shipboard gratuities, travel insurance, and more!

    $450 per person ($900 per cabin) deposit due with reservation
    Final payment due on or before October 14, 2009

Call or email Sandy Green fo