February 2010 E-News Bulletin

Franklin Synergy Bank | February 2010 eBulletin
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Welcome to the Franklin Financial Network February 2010 eBulletin!

Dear Friends,
Current changes in the banking industry are a product of multiple stimuli: changing customer habits, cyclical economic trends, regulatory pressures, and political issues.  It’s a complicated time for the industry and few other personal service industries are changing so dynamically. It is a challenge for banks to stay current with all of the changes and some banks simply won’t be able to change with the times.
One of the most significant customer changes is a growing reliance on electronic and internet-based transactions.  In 2002, it was estimated that 80+% of banking transaction came through a teller in a branch. Today, many customers rarely come into the bank, preferring to internet bank instead.  The industry estimates that by 2012 that less than 15% of banking transactions will initiate in a branch.
At Franklin Synergy, we place a high emphasis on customer service and understanding the needs of our customer, so this naturally presents a challenge.  How do we stay close to our customer without much direct interaction?
We’ve addressed these challenges at Franklin Synergy through several initiatives.  Our internet branch delivers personalized service from our Internet Branch Manager Nick Lennon. Nick is at the bank end of conversations you can or need to have with us, regardless of where you happen to be at any given moment.
We use social networking to stay in contact with customers who do not come into the bank on a regular basis.   Our Market Update, sent by email monthly, and our FSB Facebook page supplement branch conversations.  Both are accessible at your convenience, and neither intrude on your personal time. We continue to fine tune these communication techniques to benefit our customers.
Another major change is the troubled banking environment resulting from our country’s economic difficulties.  There is a lot of information available on this issue, much of which is incorrect.
Franklin Synergy is a strong, stable, growing community bank.  We’re locally owned and locally managed by your friends and neighbors.  We are interested in making loans and developing relationships.  In less than 27 months, we have grown our loan portfolio to $160 million, and that does not include the $158 million in home loans that we have made.  We support our community through lending to small businesses, individuals, real estate professionals, and local business persons.
We could not have achieved our success without the strong support of our community.  Thank you.  Please give us the opportunity to show you that banking technology has changed, but basic banking values at Franklin Synergy Bank have not changed.  Call us at 615-236-BANK (2265) or visit our website: www.franklinsynergybank.com
Richard Herrington

Nick Lennon, Internet Branch Manager

Nick Lennon
Franklin Synergy’s Online services are accessible on YOUR schedule! Bank when you want, wherever you are – Meet Nick Lennon – Franklin Synergy’s Internet Branch Manager. Nick is available for questions or comments about any Franklin Synergy online product or service. You can reach Nick at (615) 236-4632 or Nicholas.lennon@franklinsynergy.com.
  

It’s Time to Fund your IRA – deadline April 15th, 2010 for 2009 contributions!

Franklin Synergy Bank IRA



Franklin Synergy Wins United Way Awards

United Way Of Williamson County
Franklin Synergy was recently awarded the Circle of Caring Award and the Greatest Campaign Participation Award from United Way of Williamson County. The Circle of Caring Award distinguishes company campaigns that are outstanding in the following key areas: organization and growth, level of corporate and employee giving, and year-round commitment to United Way programs. Franklin Synergy’s 100% employee participation in our 2009 campaign was recognized through the Greatest Campaign Participation Award. We are proud of our employee participation both through United Way’s giving campaign as well as through year-round volunteer participation with United Way agencies. Campaign Managers Al Dorsey and Jocee Geraghty do an extraordinary job for United Way and we are proud to support this wonderful, helping community asset!
  

FRANKLIN SYNERGY BANK TRAVEL CLUB NEWS….

Upcoming Travel….. 

  • Springtime In The South - SOLD OUT!
    March 20, 2010 - March 25, 2010
  • Mystery Trip
    May 11, 2010
    North, South, East or West? You never know where we’ll end up!
    Final Payment of $85 is due no later than April 27
  • Canadian Rockies
    July 13 - 19, 2010
          
    Featuring Glacier National Park, Waterton Lakes National Park, Kootenay National Park, Icefields Parkway, Calgary, Lake Louise, & Banff

    Cost per person: Double: $2,799  Single: $3,549
    Deposit: $510/person due with reservation
    Final payment due - April 29, 2010
  • Carl Hurley and Jeanne Robertson “Make 'em Laugh”
    SOLD OUT!

    April 20, 2010
    Contact Sandy to get on the Waiting List!
    Call or email Sandy Green at 615-236-4614 or sandy.green@franklinsynergy.com for reservations and more information about all of our great trips. Complete information about all travel opportunities is available on our website at https://www.franklinsynergybank.com/. You may register for trips online.

Franklin Synergy Bank Team News

Mortgage Banker David Hammett Joins Franklin Synergy Bank

Please help us welcome David Hammett to the Franklin Synergy Bank family!  He has more than 17 years of experience in mortgage origination and joins Franklin Synergy Bank from Community First Bank & Trust in Franklin.
We're delighted to have David with us. His expertise in mortgage lending is critical for our customers in the current difficult mortgage environment. While some of the larger banks have cut back their mortgage lending, Franklin Synergy Bank is open for business.
David is a graduate of Middle Tennessee State University in Murfreesboro. He is active in the community through the Franklin Noon Rotary and the Brentwood Camera Club.  
David is based at our Mortgage Office in the Synergy Office Park in Brentwood. You can reach him at (615) 564-6338 or by email at david.hammett@franklinsynergy.com.

We look forward to the opportunity to earn your future business at Franklin Synergy Bank. You may reach your Franklin Synergy banker at (615) 236-BANK (2265) or on our website at https://www.franklinsynergybank.com/. Franklin Synergy Bank has 2 locations, our Cool Springs branch at 3301 Aspen Grove Drive, Suite 106 and our Downtown Franklin branch at 134 Fourth Avenue North in the historic Bennett House. In addition, our Franklin Synergy Mortgage office is open at 7101 Executive Center Drive, Suite 110 in Brentwood. We appreciate your continued interest in Franklin Synergy Bank.
 
Sincerely,
Richard Herrington

   
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