September 2010 E-News Bulletin

Franklin Financial Network September 2010 eBulletin
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Welcome to the Franklin Financial Network September 2010 eBulletin!

Dear Friends,
As an “amateur” economist, I have always been fascinated with interest rates. Historically, interest rates have helped us understand much about our country’s economic health, and movements in interest rates offer insight into the future direction of economic growth.
The current economic cycle has been an interesting study in the level and direction of interest rates. Rates are at a historic low, yet there is no economic theory that would justify rates at such a low level. Government interventions have forced market conditions to keep rates low, especially on short-maturity instruments.
  April 5, 2010 September 13, 2010
90-day Treasury 0.17% 0.13%
1-year Treasury 0.42% 0.24%
10-year Treasury 3.97% 2.82%
30-year Treasury 4.81% 3.89%
 
Now, most interest rate “gurus” are forecasting that interest rates will not move back up until the latter half of 2011, but they do expect a significant rate move at that time. A “consensus” forecast would put the 30-year Treasury yield near 5.00% in the early part of 2012, an increase of 111 basis points over current rates.
 
This can become an intriguing academic discussion. However, the discussion goes beyond academics because interest rates are the cost of money. And every customer at Franklin Synergy Bank has been or will be impacted by interest rates over this economic recovery cycle.
 
What should you do as a depositor, homeowner, investor, or business owner?
 
If you are a homeowner, now is the time to consider refinancing your home. Mortgage rates are low and probably will not move much lower. Refinancing a home is an important decision with several dimensions. Please call a mortgage specialist at Franklin Synergy Bank at (615) 236-4600 to look at the opportunities, costs, and financial impact.
 
Certificate of Deposit (CD) owners might want to keep the maturities of CDs shorter than usual. There is no doubt that interest rates will rise, the unknown is the timing. There are several proven strategies to maximize CD portfolio yields while preserving your capital. Our Franklin Synergy bankers are prepared to discuss these alternatives with you.
 
For the business owner or entrepreneur, borrowing costs are at an all-time low. However, the bigger issue is the availability of credit and loan terms and conditions. Franklin Synergy Bank is actively lending in today’s environment because we believe in the community and our community’s future. Our bankers are experienced in developing unique solutions to meet your borrowing needs.
 
There’s no doubt that these are turbulent times. As you manage your resources, a Franklin Synergy banker should be on your “financial management” team. Please call us; we are here to serve you. You may reach your Franklin Synergy banker at (615) 236-BANK.
Richard Herrington

FRANKLIN SYNERGY BANK Columbia Avenue Drive-Through and ATM-new and improved!
 
We make it a habit to listen to our customers and improve what and where we can. We are pleased to announce that our drive-through and ATM on Columbia Avenue just got an upgrade! Now you can drive straight through either lane and out onto 9th Avenue South, rather than circling back onto Columbia Avenue. You can also use the 9th Avenue South exit when you park and come into the bank. While we know that Streetscape will be just beautiful when completed, it has created some traffic issues. We just made those issues a bit less taxing. Let us know how you like our new exit.

FRANKLIN SYNERGY BANK TRAVEL CLUB NEWS….


A San Antonio Christmas!
December 1-5, 2010
Price Per Person: $1,799 double - $1,649 triple - $2,249 single
A $200 deposit per person is due when making your reservation
Final payment is due by October 1, 2010
  
11-Night Southern Caribbean Cruise
January 23 - February 4, 2011
SOLD OUT!!!!
(Waiting List Open Until October 18)
 
Springtime On The Gulf Coast
March 25 - April 1, 2011
Highlights:
  • The New Orleans School of Cooking
  • Jazz Brunch at the Court of Two Sisters
  • World War II Museum
  • Blaine Kern’s Mardi Gras World
  • Bellingrath Gardens & Festival of Flowers
  • Beauvoir: Jefferson Davis Home
  • USS Alabama Battleship
  • Pensacola Beach
  • Blue Angels
  • National Naval Aviation Museum
  • Beau Rivage Resort and Casino
  • AND MUCH MORE!

Cost Per Person: Double $1999 - Triple $1849 - Single $2499
Deposit: $100 per person to secure your reservation
Final Payment: Due no later than December 13, 2010
Call or email Sandy Green at 615-236-4614 or sandy.green@franklinsynergy.com for reservations and more information about all of our great trips. Complete information describing all travel opportunities is available on our website at https://www.franklinsynergybank.com. You may register for trips online.

Franklin Synergy Bank Team News

Franklin Synergy Welcomes Jeff Smith and Kat McElroy Home

We’re delighted to announce the homecoming of Jeff Smith and Kat McElroy to Franklin Synergy. Both joined us September 1 and they can be contacted at our Downtown Franklin office. Jeff and Kat, both exceptional bankers, have spent much of their careers with our team of bankers.

Jeff joins Franklin Synergy after a banking career that began at Williamson County Bank and includes service at Franklin National Bank, Cumberland Bank and GreenBank.
 
Jeff is a Franklin native and a graduate of Page High School. He holds a B.A. in Business Administration from Middle Tennessee State University. Jeff is the immediate Past President of the Franklin Breakfast Rotary Club and has also previously served as Vice President, Secretary and Treasurer. He is also active in the Williamson County/Franklin Chamber of Commerce. In addition, Jeff is an elder and member of the Finance Committee at Mt. Carmel Cumberland Presbyterian Church.

Kat joins Franklin Synergy after a banking career that began at The Bank of Franklin and includes service at Cumberland Bank and GreenBank.
 
Kat is a Franklin native and a graduate of Battle Ground Academy. She holds a B.A. in Marketing from the University of Alabama. Kat is very active in the community; she is a Past President and current member of the Young Alumni Board of Battle Ground Academy. She has recently entered her third year as co-coordinator of Youth Leadership Franklin. In addition, Kat has served on the Board of the Next Generation of the Heritage Foundation.
 
Please stop by our Downtown Franklin office and welcome Jeff and Kat to Franklin Synergy. You can reach them at:
 
Jeff Smith at (615) 236-8318 or jeff.smith@franklinsynergy.com or Kat McElroy at (615) 236-8319 or kat.mcelroy@franklinsynergy.com.

Franklin Synergy Bank has 2 locations, our downtown Franklin headquarters at 722 Columbia Avenue and our Cool Springs branch at 3301 Aspen Grove Drive, Suite 106.  In addition, our Franklin Synergy Mortgage office is open at 7101 Executive Center Drive, Suite 100 in Brentwood. We appreciate your continued interest in Franklin Synergy Bank.
 
We look forward to the opportunity to earn your future business at Franklin Synergy Bank. You may reach your Franklin Synergy banker at (615) 236-BANK (2265) or on our website at
 
Sincerely,
Richard Herrington

   
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